If you’re an interior designer, decorator, stager, or architect, and you want to improve your practice, this book is for you.
You may be established in your practice and want to fine tune your ideal client avatar and enhance your profitability; this book is for you. Or, you may be new to design and want to build your practice specifically to attract affluent clients and deliver luxury design; this book is for you. Perhaps you’ve been practicing for a few years and find yourself at a plateau and want to make the jump to the next level of clientele. This book is for you.
Whether you work exclusively with affluent clients, aspire to work with them, or simply want to improve your practice with the market you have and want to maintain, you’re in the right place. This book is your blueprint, your proven process, and your strategic systems guide.